Phon Tech Industrial Company is a leading Taiwanese manufacturer and exporter of polymers, focusing on styrene-based thermoplastic elastomers (TPEs). They specialise in SEBS (styrene-ethylene-butylene-styrene) and SEPS (Styrene-ethylene-propylene-styrene)-based compounds and have decades of knowledge when it comes to compounding, marketing, researching and formulation.
Phon Tech's PHOENIX™ range of TPEs are used in a wide range of industries, including medical applications, packaging, automotive, consumer products and many others.
The company also provides technical, material development and process support to their customers.
A frequent challenge Phon Tech face is that the TPE market is very price sensitive. Customers have a tendency to focus only on price rather than value.
It's an important distinction: value takes into account everything from material quality and performance, to the service the company provides. When the focus is purely on the bottom line, such factors are rarely considered.
Phon Tech tried various channels to promote their materials, including several B2B platforms, magazines, exhibitions and social media. But they consistently faced the same problem: the other channels tended to be purely focused on commercial aspects. They didn't offer the opportunity to really highlight what sets Phon Tech's products apart from the rest.
Phon Tech realised that, as a marketing channel, Matmatch offered something different.
With a focus on providing technical information and knowledge, it ensured potential customers would be value-led — rather than price-led. Matmatch offered Phon Tech the opportunity to attract potential customers based on the properties and qualities of their materials.
The Matmatch audience was also appealing to Phon Tech: they wanted to reach a professional and technical audience of engineers. With the majority of Matmatch users being such people, it was a good fit for the company.
Headquarters
Yunlin, Taiwan
Year founded
2005
Type
Manufacturer
Materials
Thermoplastic elastomers (TPEs)
Applications
Medical, packaging, industrial, electrical & electronics, automotive, construction, consumer products, sports, toys & baby products.
Processing capabilities
6300MT/year
Extra services
Customised TPEs
Like Phon Tech, you can present your materials to a technical audience online.
Request more information today to find out how we can digitise your technical datasheets and help you improve your digital presence.
“Matmatch are constantly in touch with us and give suggestions on how to improve our results further.”
Sales Manager
Phon Tech Industrial Company
“Matmatch is a professional platform for professional engineers who are looking for materials. Therefore, we think we can find serious users who are in need of our TPE material.”
Sales Manager
Phon Tech Industrial Company
