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Free Guide: Content Marketing for Materials Suppliers

Learn about the fundamentals of content marketing and how materials suppliers can apply it to reach more customers online.

Content marketing has been around for a long time. Despite that, today it is normally considered part of digital marketing, and interest has rocketed in the last few years.

Content marketing can help you reach customers at different stages of the buying journey and establish trust with them. It should be a central consideration in your marketing strategy, and this guide explains how and why you should employ it.

Download the guide

About the guide

Today, more and more engineers - your future customers - look for information online. Content marketing offers a way to reach, influence and build trust with these engineers.

It also helps you raise awareness of your brand without simply investing a huge amount of money in advertising.

Download the guide to get inspiration and practical advice on how you can make effective use of content marketing - starting today.

You'll learn:

  • The fundamentals of content marketing - what it is, why it's important and how you can start today
  • How you can reach potential customers at different stages of their buying journeys
  • Ideas and examples of different content formats you can use - from blog posts to podcasts