This is a pivotal moment for plastics producers – although, at first, it might not look that way.
Worldwide demand for polymers continues to grow but the market is changing fast. New compounds with enhanced properties and opportunities for new applications are arriving daily. Some materials – such as bioplastics – are growing at five or six times the average rate.
In this white paper, we outline some of the new and emerging opportunities for polymers suppliers. We also explain why taking a digital approach to marketing and sales is necessary to take advantage of such opportunities.