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Free Guide: SEO for Materials Suppliers

Learn the fundamentals of SEO and specifically how, as a materials supplier, you can get more traffic to your website from search engines.

Since Matmatch was launched, we have spoken with many materials suppliers. One thing we have noticed is that a lot of them struggle with digital marketing, and in particular, search engine optimisation (SEO).

In this guide, we cover the most important aspects of SEO that you should consider if you want your website to rank on the first page of search engines like Google.

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About the guide

A study conducted by Boston Consulting Group Digital Ventures in cooperation with Matmatch showed that over 80% of people start their research for engineering materials on search engines. That means that if you want to reach customers early in the acquisition funnel, you must work to rank your website high in search results.

But SEO is tough. There are many different aspects to it, from technical optimisation of your website to building links externally. What's more, SEO is always changing as search engines constantly tweak their algorithms. But there are some things that remain constant and probably always will.

This 40-page guide provides an overview of the most important things you need to do to improve your SEO and get more organic traffic as a materials supplier.

You'll learn:

  • A general introduction to SEO and its importance
  • The main signals Google uses to rank pages
  • Practical tips and examples, from how to optimise your website speed to setting up an optimum URL structure

We've also included a handy checklist that you can use to help you apply some of the most important SEO techniques to your website.

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